SMS Machinery is a company with a strong history in the sale and servicing of industrial machines, having been established in 2005. To keep up with the times, the company decided to overhaul their brand and embark on a rebranding campaign that would inject vibrancy and energy into the decade- and-a-half old brand.

WOW Solutions’ branding consultants stepped in to examine the company’s current branding strategy, before proposing a definitively fresh look to take SMS Machinery into the next phase of their growth.

Our creative team breathed new life into the company’s logo and marketing materials, such as their brochures, decals, name cards and marketing video. We also built a website that not only looks and feels modern, but works exceptionally well with modern devices (i.e. PCs, laptops, smartphones and tablets).

The refreshed branding and marketing collaterals has helped SMS Machinery to reach out to existing customers, as well as new prospects (including overseas markets like Vietnam), more effectively.