Towmotor, NLifter and MLift engineer high quality forklifts for organisations in the logistics, warehousing and related fields. This project presented us with a unique creative challenge – whereas most brochures are single brand marketing collaterals, this particular brochure features products from all three manufacturers.

We were tasked with showcasing 15 different forklift models from the three brands, finding common creative ground to ensure the brochure maintained a consistent feel that was consistent with the branding guidelines of all three companies.

Our creative team decided on a suitable design direction for each brand, then made smart use of photo and image editing to enhance the look of each product (and the backgrounds they were placed against). We also provided printing support to the companies and ensured the brochures were ready for distribution by the brands’ marketing launch date.